Albion Park Rail Bypass

Albion Park Rail Bypass

OVERVIEW

Opened to traffic ahead of schedule in early 2022, the Albion Park Rail bypass has already significantly reduced travel times along the famously congested Princes Highway. Construction on the project commenced in 2019 and involved a 9.8-kilometre extension of the M1 Princes Motorway between Yallah and Oak Flats to bypass the suburb of Albion Park Rail, returning local streets to the local community and improving travel times by up to 30%.
 
Becscomm was engaged by Fulton Hogan to provide community engagement services for the $630 million NSW Government funded project. Between 2018 and 2020, Becscomm provided strategic communication advice, stakeholder relationship management and on-the-ground delivery of community engagement and external communications.
Successful delivery required a proactive and agile approach to managing community issues, working collaboratively with Fulton Hogan and TfNSW to deliver timely and accurate communications, while identifying opportunities for positive media coverage.

“The Becscomm team went above and beyond for the project and contributed significantly to building positive relationships between the construction team, our client, and the community. We really felt that Becscomm understood what the project needed and anticipated the expectations of our client, which meant they just hit the ground running to deliver positive outcomes during project delivery. Working with Becscomm has been a gamechanger for us in the way we view and engage consultants.”  – Fulton Hogan (Client testimonial)

OUR APPROACH

• A commitment to leadership through managing a team of community relations staff to deliver communications activities in line with the project community communication strategy (CCS).

• Taking a risk-adverse approach by anticipating community impacts before they arose and being attentive to community concerns.

• Seeking opportunities for positive project reputation and media outcomes throughout delivery.

• Eagerness to engage with the community face to face in a variety of ways to increase goodwill and mutual understanding on the project.

• A commitment to producing clear, simple, and engaging communication material. This ensured that technical project information could reach and be understood by the wider public.

• Meticulous attention to record keeping ensuring all stakeholder interactions were recorded and complaints were resolved in a timely manner.

SELECTED ACHIEVEMENTS

🗸 Fast acting and proactive crisis response to an on-site issue led to positive media coverage, and increased trust with impacted community members

🗸 Transforming negative project perception and rumours through an extensive series of door knocks to nearby residents

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